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How Marketers Are Using Social Media to Grow Their Businesses
Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.
Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities.
Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%).
Top five social media networks/tools for marketers 2011:
…are the top five social media tools used by marketers, in that order. Google+ surprised a lot of people jumping to #6 and they weren’t 6 months old.
Social media marketing still takes a lot of time: The majority of marketers (59%) are using social media for 6 hours or more each week, and a third (33%) invest 11 or more hours weekly.
Marketers still place high value on social media: A significant 83% of marketers indicate that social media is important for their business.
Social Media Benefits
The top two benefitsof social media marketing are;
A significant 65% of small business owners were more likely than others to generate leads, compared to the 58% average for all marketers.
A strong 78% of marketers with 3+ years of experience gained leads from social media marketing.
The self-employed (57%) were more likely than others to see reductions in marketing costs when using social media marketing.
Source: Marketing Report Social Media Examiner
–Blair Evan Ball
The Service Corps of Retired Executives (SCORE) Chapter 68, is a locally-chartered volunteer association and resource partner of the Small Business Administration. SCORE Memphis offers free and confidential counseling to start up businesses and existing small businesses that seek advice. SCORE Memphis serves the Tennessee counties of Shelby, Tipton, Fayette and adjoining counties in Arkansas and Mississippi.
Memphis SCORE Chapter 68
Clark Tower, 5100 Poplar Avenue, Suite 1701
Memphis, Tennessee 38137